YOUR FREE TOOLKIT

BUSINESS BUILDING

Made Easier

Bespoke brand strategies, simple Notion tools, proven systems, and step-by-step guidance, designed for Creators, Freelancers, Startups, and Small Businesses ready to SCALE.

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Start Today With Your Free Toolkit to Build Your Business Basics

Hey, I’m Gina

A Marketing Director and Solo Business Builder from South London

I’ve spent the last 20 years building businesses from zero to millions in revenue - scaling startups, launching global campaigns, and helping brands like Nike, BMW and Netflix turn ideas into measurable growth.

Two decades of driving real results across industries has shown me that what I care about most is helping people turn a skill or idea into something real. That’s why I built this space for FOUNDERS, CREATORS, and SOLO OPERATORS who want to build a business without outdated advice, archaic systems, or unnecessary spend.

With Good Marketing, you’ll find modern tools, clear strategies, and a practical approach to building something that works.

I love helping Dreamers and Founders bring their brands to life with clear positioning, strategy, systems, and support so you can grow your business faster, smarter, and more efficiently. If you’re serious about building or scaling your offering with less time, less money, and better results, let’s talk!

GET IN TOUCH

Who I’ve Worked With

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SERVICES

SERVICES

Tailored Strategies to Launch and Grow Your Brand

Bespoke Brand Building

ENQUIRE

Custom Systems to Streamline Your Operations

Notion Tools & Templates

BUILD

Learn to Build and Scale Your Business With Expert Guidance

Courses & Coaching

LEARN

So, Who Are You?

If you’ve landed on this website, chances are you’re sitting on something. A skill, an idea, or a brand that’s ready to grow. This is for you if you see yourself in one of these people

A man wearing glasses and headphones sitting at a desk with a computer, speaking into a microphone, with a large monitor displaying a podcast recording webpage.

You have a story to tell and you know how to capture attention….or you’re learning fast. You might be sharing online already, or sitting on content you haven’t put out yet.

CREATOR

START CREATING
Woman unpacking a large cardboard box at a table in a bright room with large windows.

You’ve got a product, a service or an idea for one. You might be just getting ready to launch, or you’ve already started and now you need traction.

FOUNDER

START LAUNCHING
Stack of six books on a wooden table next to a green houseplant with large leaves.

You’ve got the drive to build something for yourself. Maybe it’s a skill, an experience or a passion you want to turn into income.

STARTER

START SOMETHING

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YOUR BUSINESS BUILDING BLOCKS

YOUR BUSINESS BUILDING BLOCKS

We get you set up so you can scale. Affordable, scalable setup and growth for your brand. Completely bespoke, completely flexible, with upfront costing and simple pricing designed for pre-revenue or pre-profitable companies. Everything is tailored to help you build better foundations and growth strategies unique to your brand.

Utilising honed systems and frameworks, plus specific tools and technology tailored exactly to your needs, this replaces heavy hiring and agency fees, working with you to achieve more with less.

Chose the building blocks that work for you, all designed to work with you, and for you, wherever you are in your Business Journey

    • Build out of your complete Business Operating System covering Content, Marketing, CRM, Finance and more

    • Clarity on who you are, who you serve and how to get infront of them, covering Competitor Research, Brand Positioning and Messaging, Your USP, Brand Story and Strategic Approach to Growth

    • Monthly Support and ongoing amendments and work

    • Build out of your complete Business Operating System covering Content, Marketing, CRM, Finance and more

    • Clarity on who you are, who you serve and how to get infront of them, covering Competitor Research, Brand Positioning and Messaging, Your USP, Brand Story and Strategic Approach to Growth

    • Build out of your complete Business Operating System covering Content, Marketing, CRM, Finance and more

GET GROWING

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Start Here - Resources Redefined

White desk with a closed silver MacBook, wireless keyboard, mouse, black smartphone, wristwatch, credit card holder, magazine, and a black lamp base.

THE SOLO BUSINESS BLUEPRINT

Build & Launch your Business Better.

LET'S START
Office desk with laptop, closed notebook with pen on top, drawing tablet, smartphone, small potted plant, and decorative vases on a wooden surface.

THE SERVICE BUSINESS STARTER

Building a business from what you know best.

LET'S SERVE
A smartphone mounted on a tripod captures a photo of a wooden desk with a laptop, a smartphone, and a notebook with a pen.

THE CREATOR LAUNCH TOOLKIT

Everything you need to set yourself up as a Creator

LET'S CREATE
A marble table with a white plate of a croissant, a wooden tray holding a glass of water and a latte with latte art, and a magazine titled 'maison' featuring an interior room scene.

THE FUNDAMENTALS OF MARKETING

Everything you need to build an entire Marketing Department…on your own.

LET'S SELL
A wooden desk with personal items including a grey candle, two bottles of Aesop Resurgence Resilience spray, a small black wallet, a phone case, a small pink Aesop tube, and a black and silver knife. In the background, there is a black box, a key holder with keys, a grey water bottle in a wooden coaster, and a black laptop pad.

THE PRODUCT LAUNCH KIT

The Blueprint to Build any Product Business

LET'S LAUNCH
A MacBook Air on a wooden table displaying a business and finance planning webpage, with chairs and a vase of flowers nearby in a well-lit, cozy room.

TEMPLATES TO BUILD BETTER

Easy to use, fully bespoke Notion Templates that will Build and Launch your Business Better.

LET'S BUILD

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Start Your Business Properly

Got a business idea but don’t know where to start? The Business Basics template is your step-by-step guide to turn confusion into clarity and ideas into action.

Grab yours for FREE so you can build the basics properly

Learn more
Start Properly: The Business Basics
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Start Properly: The Business Basics
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Templates To Build Your Business Better

Better Brand Building
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Better Brand Building
Better Marketing Planning
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Better Marketing Planning
Better Finance Planning
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Better Finance Planning
Better Content Planning
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Better Content Planning
Better Customer Mapping
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Better Customer Mapping
Better Client Management
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Better Client Management
Better Data and Analytics
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Better Data and Analytics

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A clean and organized workspace with a computer monitor, keyboard, mouse, a small box, and a white mug on a wooden desk, with windows and curtains in the background.

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TakingYour Business Further

Modern conference room with a long white table surrounded by beige chairs, large green plants, a wood-paneled wall with a blank whiteboard, and floor-to-ceiling windows showing a cityscape.

Struggling to break through and grow your business? Start with a free 15-minute consultation to uncover what’s holding you back and get clear, actionable steps tailored to your goals. From there, we’ll work together to create and implement the strategies you need to drive growth and results.

LEARN MORE

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