The Fundamentals of Marketing

This course is designed to give you everything you need to build and scale a successful marketing strategy—no matter where you’re starting from. Whether you’re taking your first steps, trying to turn a product into a business, or looking to overcome stagnation, this program will guide you through the fundamentals with clarity and practicality.

At the core of this course is a Notion-based template—a powerful, flexible system that can run your entire marketing department. It’s not just a learning tool; it’s a working resource that grows with you as your business evolves. From audience segmentation and customer journey mapping to brand building and campaign planning, this template adapts to meet your needs at every stage.

Here’s what to expect:

  • Tailored to your stage: Whether you’re starting, scaling, or refining, this course meets you where you are, providing tools and guidance you can implement right away.

  • Hands-on and actionable: Every section helps you create something tangible, ensuring you leave with a fully operational marketing hub.

  • Streamlined for growth: The Notion template keeps your marketing organised, efficient, and easy to manage, so you can focus on making progress, not chasing loose ends.

By the end of this course, you’ll have a complete marketing system and the confidence to use it to drive real results.

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DESIGNED TO GROW WITH YOU

The only marketing system you’ll ever need

A practical course and Notion-based template that adapts to your business at any stage, helping you build, manage, and scale your entire marketing strategy with ease.