
The Fundamentals of Marketing
This course is designed to give you everything you need to build and scale a successful marketing strategy—no matter where you’re starting from. Whether you’re taking your first steps, trying to turn a product into a business, or looking to overcome stagnation, this program will guide you through the fundamentals with clarity and practicality.
At the core of this course is a Notion-based template—a powerful, flexible system that can run your entire marketing department. It’s not just a learning tool; it’s a working resource that grows with you as your business evolves. From audience segmentation and customer journey mapping to brand building and campaign planning, this template adapts to meet your needs at every stage.
Here’s what to expect:
Tailored to your stage: Whether you’re starting, scaling, or refining, this course meets you where you are, providing tools and guidance you can implement right away.
Hands-on and actionable: Every section helps you create something tangible, ensuring you leave with a fully operational marketing hub.
Streamlined for growth: The Notion template keeps your marketing organised, efficient, and easy to manage, so you can focus on making progress, not chasing loose ends.
By the end of this course, you’ll have a complete marketing system and the confidence to use it to drive real results.
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Lesson 1: Welcome to The Fundamentals of Marketing
This introduction will get you set up for the Marketing Course. This also includes your key resources and Notion Workbook
This introduction will get you set up for the Marketing Course. This also includes your key resources and Notion Workbook
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Lesson 2: Understanding and Defining Your Market
Learn how to find, define and understand your key market
Learn how to find, define and understand your key market
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Lesson 3: Segmentation in Marketing
How to go a layer deeper with your audience, segmenting them into different groups for the best results
How to go a layer deeper with your audience, segmenting them into different groups for the best results
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How to plot out, follow and grow from your Customer Journey
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Lesson 1: Introduction to Chapter 2
Introduction to the second half of the course including a refresh on resources
Introduction to the second half of the course including a refresh on resources
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Lesson 2: Building Your Brand
Everything you need to build your Brand from scratch to make sure it’s successful
Everything you need to build your Brand from scratch to make sure it’s successful
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Lesson 3: Marketing Messaging
Everything you need about your Marketing messaging, creating it, tailoring it and using it for growth
Everything you need about your Marketing messaging, creating it, tailoring it and using it for growth
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Lesson 4: Marketing Planning
Putting everything into action. How you can run your entire Marketing planning across BAU and campaigns, from planning and execution to data and analysis
Putting everything into action. How you can run your entire Marketing planning across BAU and campaigns, from planning and execution to data and analysis
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DESIGNED TO GROW WITH YOU
The only marketing system you’ll ever need
A practical course and Notion-based template that adapts to your business at any stage, helping you build, manage, and scale your entire marketing strategy with ease.